Relate Magazine Interviews I AM PR’s President Olivia Dikambi!

December 5th, 2011 - iampr - CEO in the Press


Recently I got to interview Olivia Dikambi, who is the founder and President of I AM PR Agency, LLC.  Continue to read on and learn more about her agency and about how she got her start in the PR business.
R:  Tell us a little bit about yourself?
O: My name is Olivia Dikambi. I’m the Founder and President of I AM PR Agency, LLC, a PR & Brand Management agency.
R:  How did you first get interested in PR?  How long have you been working as a PR?
O: I first got interested in PR while working on Quai 54, Europe’s biggest basketball tournament.  I was assigned to work in the PR department.  I have been working in PR for 2 years now.
R:  Tell our readers exactly what PR does?
O: A publicist is the liaison between the clients and the media. We secure media opportunities for our clients so they can discuss their products or services. These interviews/ features we secure can be scheduled with the online press, radio, magazines and TV producers.
R:  What is a typical day for you?
O:  I don’t really have a “typical day.” The activities of my day vary depending on the type of project I’m working on. Sometimes, I’m on the field to coordinate a photo shoot for a client, or assist to a video shoot. Other times, I’m responding to emails in the office and pitching the media, or simply running the day-to-day activities of running a PR agency.
R:  It has to be crazy running a PR Agency.  How do you balance work life with personal life?
O: I force myself to take breaks during the day and I usually take one day off during the week end just to relax and recharge my batteries.
R:  Tell our readers about I AM PR Agency.
O: I AM PR Agency is a PR and Brand Management agency based in New York. We specialize in all forms of entertainment; specifically music PR. We work with musicians and emerging businesses to help them rise and break thru the noise.
R:  Why did you decide to start your own PR Agency?
O: I wanted to provide my own perspective of PR and work on projects that I really like, not projects I would be assigned to work on.
Also, I’ve always dreamed of being my own boss.
R:  What kind of services does I AM PR Agency offer?
O:  Brand building & management, media relations, event planning/production, consulting, creative services (web design / photography).
You can a description of our services via http://www.iampragency.com/p/services.html
R:  Who are some of the people that you represent?  Now and in the past.
O: Right now, we represent several rock, rap, folk, punk, electro and alternative artists. We are working with a Grammy nominee artist Cathy Richardson, she is the lead singer of the legendary Jefferson Starship. We are also representing bands on the rise such as urban rock outfit White House Band, experimental rock band Ellis Ashbrook, Pop-punk band Midnight Mob. As well as emerging emcees including Lerix from Brooklyn, NY, Aerias from Chicago, Roro from Japan, The Redd signed to Wuli Records and many more.
We are also working with the owners of an online eco- friendly retailer store called Green N Brown, and Earl A. Gray, the creator of the cartoon series called “Kung Fu Kintae”.
In the past, we’ve represented DJs, concert series and more independent acts.
You can find a list of our clients via http://www.iampragency.com/p/clients.html
R:  How do you find people to represent or do they fine you?
O: We received lots of business referrals, or usually I receive inquiries from musicians directly in my inbox.
R:  If any of our readers are interested in becoming a PR, what should they do?  Do they need to take certain classes in college?
O: It’s always good to mix theory and practice. They should major in communications, take PR & advertising classes, and definitely some English/writing classes.
Then they should look for internships while they are still attending college and read trade magazines to stay up-to-day with the field.
R:  Where can people get more information about I AM PR Agency.
O: You can visit our world via www.iampragency.com, like us on facebook.com/iampragency, or follow us via Twitter.
Also, they can email me at olivia@iampragency.com
R:  What is the best advice you have ever gotten and by who?
O: Go hard or go home. I’ve heard it from several people.
R:  What are your future goals?
O: I want the agency to represent artists in every music genre, I want to expand to other states and over to Europe in a few years.  My biggest goal right now is to constantly be listed among the top PR firms for indie acts!
R:  Is there anything else you would like to add?
O: Thank you so much for the opportunity Relate Magazine. Keep pushin’ because sky is limit and only g-d can judge me! Let’s go!
R:  Olivia, thank you for the interview.  Have a great day

Source: Relate Magazine