Earlier today we stumbled across this amazing entrepreneur. She is a PR person who is seeing the music industry from a musician’s perspective and doing everything she can to help them help themselves; great plan, right? Read on to hear how Olivia Dikambi is breaking all the rules and setting a new standard.
What got you your start in representing music/musicians from a PR standpoint?
I would always meet great artists and wish people would know about them. It’s like whoa you’re too good to be unknown, I’d love to help you. Where do I start? So once I found out what a publicist does, I decided to create I AM PR Agency to provide my own perspective on PR and introduce new talent.
What type of music do you like to represent?
I represent Pop, Electronica, Rock, Rnb, Hip Hop and mix genres.
Do you play any instruments yourself? are you a vocalist or just a music lover?
I don’t play any instruments, I’m a huge music lover.
Who was the first artist you ever represented?
The first artist I represented under I AM PR Agency is David E Beats, a rapper/ guitarist/ producer. He is the lead of The White House Band, a Brooklyn based band.
What is the biggest complaint you hear from artists regarding the industry?
In Rap, artists often complain because they are not posted on the mainstream or the leading blogs, they can’t really reach their audience, therefore can’t be signed. It’s a myth, because I see many artists doing extremely well without relying on blogs or industry “Co-signs”.
Where do you see the industry headed?
Something really good is happening to the industry right now, because the people have the power, they decide. The Internet changed everything. The way we discover, listen and consume music. So I think this is a great shift for the industry, because industry honchos have to find innovative ways to keep the fans entertained and asking for more. It also gave more leverage to indie artists to be heard & seen. Only the pro-active artists determined to succeed will rise.
What inspired you to put together this seminar?
I was having a discussion with one of my clients, David E Beats. He is extremely business-savvy. I told him it’s a shame we don’t have more artists who can combine the music part and the business part, as one. He suggested I should create a platform to educate artists on how to do succeed on their own terms, similar to the concert series we started.. and now the Cuttin’ Edge Music Seminar is born.
Who are your panelists and how did you choose them?
The panelists for this event are 3 very bright individuals I respect: Jabari Johnson, who handles the digital video and media marketing at EMI and is also the host of Jabari Presents!. a web series which recently inked a deal with BET. Then, you have Anthony Martini, who is a successful music manager for Chiddy Bang and XV; and last but not least, Steve Sternschein, who manages the buzzed-up band Shinobi Ninja.
I chose them because I believe they are visionaries and architects of the new music business. They shape it everyday and are extremely successful at it. It deserves some attention.
What do you hope to gain from this networking and learning event?
I hope people will leave the event feeling informed, hopeful and entertained.
I hope this event can create opportunities for some, and guide others. If people feel like it was helpful, then I would feel accomplished.
For more information contact:
CEO & President
I AM PR Agency, LLC
Public & Media Relations| Branding
Special Events || Consulting
Source: New York Planet Media